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Virtual Business Incubator

Our Virtual Business Incubator Program, or what we like to call the Dream Business Program, is built on the knowledge that when a new business fails, it’s rarely because there wasn’t a workable business model, but the result of a missing piece (or many pieces) of that model.

There is very little support for entrepreneurs at the very early stage of starting a business – this is where Mashup Lab can help.

The Dream Business Program is designed to take prospective entrepreneurs off the sidelines and get them into the entrepreneurial game by helping participants figure out which of those pieces are necessary in order for their businesses to succeed and grow.

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If we don’t have anything for you right now… get the next open slot, or express interest for us to come to your area!

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One Simple Focus - Activate untapped entrepreneurial talent to transform great ideas into great businesses in our communities.

Helping your Business Succeed

In just the last 36-months the Dream Business Program has graduated entrepreneurs who have gone on to launch over 100 companies in over 60 different communities in every corner of rural Nova Scotia. In the Spring of 2021, our first Dream Business Program outside of Atlantic Canada was launched in rural Alberta, Saskatchewan and Manitoba, and in rural Wisconsin! We are continually searching for partners in these and other regions to expand our program.



How the Business Incubator Program Works

The Business Incubator Program, or Dream Business Program, is delivered 100% online over a 6-week period and allows for up to 15 participants on one cohort. Each weekly session is 2.5 hours with a dedicated facilitator for each cohort. These weekly sessions not only provide training, tools and resources to grow your business, but 1-on-1 coaching, mentorship opportunities and a special event at the end of the 6-week session to celebrate your successful completion of the program.

Program Outline

WEEK 1: Laying the foundation, Goal Setting, ‘What problem are you ACTUALLY solving?

WEEK 2: Business Model Canvas, understanding the “gaps” in your plan AND your thinking

WEEK 3: Identifying your “riskiest” assumptions

WEEK 4: Customer Discovery, Understanding who, specifically, your customer ACTUALLY is.

WEEK 5: Early Adopters and where to find them, MVT – Minimum Viable Testing

WEEK 6: Pitching, Action Planning and the 90-Day Sprint Pl

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