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About Us

Here’s What You Need To Know About Us!

Welcome to Mashup Lab! Our passion fuels our purpose. We’re dedicated to helping rural entrepreneurs in your community flourish personally, professionally, and communally. Through innovative programs and a tight-knit community, we’re all about growth.

At Mashup Lab, we’re here to help entrepreneurs and communities thrive. Let’s shape a brighter future together.

Our Journey

We are the catalyst for change in rural communities across North America by making entrepreneurship more approachable. Based in a charming small town on Nova Scotia’s south shore, we’re not just a company but a for-more-than-profit movement.

Established in 2014, Mashup Lab has been on a mission; the numbers speak volumes. We’ve joined forces with nearly 3000 aspiring entrepreneurs across 80+ rural communities in North America, providing unwavering support throughout their entrepreneurial journeys.

Meet the Team

Our Vision

A world where EVERY person in a rural place has the opportunity to unleash their full potential.

Our Mission

Activate untapped entrepreneurial talent, helping people in rural places turn great ideas into great businesses, growing themselves and their community in the process.

Our Core Values

Purposeful: We do things that are purposeful, meaningful, and in service of the people and communities we aim to help; we don’t do things to “check a box”  or make a “quick buck.” If our purpose for doing something is not 100% clear, we pause to ask ourselves two questions: “Why are we doing this?” and “How is this serving the people and communities we want to help?

Potential: We see the untapped potential within every individual and rural place; we recognize and appreciate those who are often overlooked and underestimated; we continually strive to unleash this potential in ourselves, the people we work with, and the rural places we call home.

Action: We learn from the things we do; we value taking thoughtful action and learning from our experiences; we recognize that making progress is more important than just being busy; we are unafraid to take risks; failure is not falling short of our goals; failure is not trying.

Community Building: We are deeply committed to building strong and vibrant communities; we understand that entrepreneurship thrives within a supportive and collaborative ecosystem and that every one of us is a part of that ecosystem; we value and invest in the relationships and connections we create.

Passion: Our work is driven by a passion for seeing people and communities unleash their full potential; we celebrate enthusiasm and stand up for what we believe in. We also want to provide a space where everyone feels safe to be vulnerable and showcase how their passion led them to their business idea. 

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