Andrew and Nicole
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About Us

Mashup Lab is a for-more-than-profit company based in a small rural community on the south shore of Nova Scotia.

Founded in 2014, Mashup Lab has worked with nearly 3000 aspiring entrepreneurs in over 80 rural communities throughout rural North America,  supporting them along their entrepreneurial journey. We recently launched the Mashup Lab Virtual Business Incubator in Western Canada and the United States.

Our Vision

We believe that every idea has the potential to be successful and every community has the potential to thrive.

Our inspiration comes from recognizing the vast amount of small business ideas that are sitting on the sidelines of every community. Many of these ideas never reach the start-up phase because the process seems too overwhelming or people simply don’t know if they have a viable business idea. Our focus is to make the idea of entrepreneurship more approachable, getting aspiring entrepreneurs off the sidelines and into the game to create thriving rural communities.


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Our mission is to help rural entrepreneurs grow themselves, their businesses and their communities through programming and community.

Ask Andrew about rural entrepreneurship


We provide entrepreneurs the tools to succeed in growing their rural businesses; Education/tools that are curated for rural businesses. We do this through our Virtual Business Incubator Program, customized virtual programs, workshops and events and coworking spaces.

Ask these rural entrepreneurs about entrepreneurship


We provide Rural Economic communities the resources and tools to support their economic growth. We create a community of rural entrepreneurs with continued tailored content and support that allows them to continue to have the confidence and mentorship they need to thrive in their community.

Meet the Team

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