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Program Communication Coordinator Role

The Opportunity

Mashup Lab is a for-more-than-profit company that is focused on unleashing rural potential by helping entrepreneurs grow themselves, their businesses, and their communities. We currently do this in 3 ways; through our signature Virtual Business Incubator (aka the Mashup Lab Dream Business program), running customized events and workshops, and creating rural co-working spaces. Since 2014 Mashup Lab has been delivering our virtual offerings across Canada, and now in the US. We are now at an exciting juncture in our growth and expansion; we have successfully launched the Mashup Lab Dream Business in several new Provinces and States, helping entrepreneurs in more than 180 communities throughout rural Canada and rural America launch 200+ businesses in just the last 36 months. We’ve now worked with 4000+ aspiring entrepreneurs in dozens of rural regions throughout Canada and the US, with plans are to accelerate our growth to activate even more untapped entrepreneurial talent to start and grow businesses in rural places in several other Provinces and States.

We are inviting the right person to join us on the ground floor of this opportunity as we scale our programs and services across rural North America, adding strategic capacity to the Mashup Lab Team as our Program Communication Coordinator; building relationships, getting excited to find untapped entrepreneurial talent sitting on the sidelines in rural communities to take part in our programs, creating and distributing those inspirational stories and meaningful content that we want to share with the world.

We accept up to 15 people in each cohort of our Dream Business program, and regularly run multiple cohorts simultaneously in several different regions; our Program Communication Coordinator will be in charge of filling those spots – find that untapped entrepreneurial talent within rural communities, set them up for success, and then help us celebrate that success. The Program Communication Coordinator will develop and distribute content that gets the attention of people in rural places with ideas to start or grow businesses, that raises awareness of our program and how it can help them, and that inspires them to apply. This position will administer our social media, working with our team to design, create, and distribute all of the stories we want to share.

Who Are We Looking For?

We are a small but mighty team, so finding someone that wants to be a part of helping us do purposeful, impactful work – and loves having some fun while we’re doing it – is what is most important for us. We understand the importance that ALL forms of entrepreneurship have on unleashing the potential of a rural community, so we’re looking for someone that gets just as excited to find someone in a rural community that has been contemplating starting a business that might make an extra $5,000 a year to do something special for their family as to find an entrepreneur that completes our program that sells their company for north of $300-million USD…and everything in between!

Just as our programs are able to be delivered virtually from anywhere, we can operate 100% remotely as a team as well, so this is a great opportunity for someone that values a lot of flexibility and independence in designing what their work day looks like. An average work week is 40-hours per week, sometimes a little less, sometimes a little more, depending on what needs to get done; we don’t ‘punch the clock’. We work together as a team to get stuff done.

A degree, diploma, certificate, and/or training in Communications, Business, Social Media would be great. However, formal training or certifications aren’t necessarily required; our Program Communication Coordinator demonstrated creative and administrative ability to develop tactics and plans to reach more people in more communities and provide the best care for the entrepreneurs we work with is what would be most important in this role.

The ability to leverage their experience and talents to elevate our key brand message and our relationships with entrepreneurs that position Mashup Lab as a leader in this rural entrepreneurship programs space is key. They will also assist with our business development efforts in getting the attention of our key partners and customers in person and online, engaging those audiences through compelling storytelling, with the goal to get more applications and more partnerships.

Some other areas the Program Communication Coordinator would be responsible for:

  • Generate community engagement by digging deep into communities to attract the right people to our programs – perhaps even picking up the phone!
  • Develop relationships with community ambassadors in rural communities where we offer our programs
  • Responsible for all communication with program participants to ensure they have everything they need to succeed, and work with the program facilitators throughout the Cohorts
  • Develop and execute landing pages, application forms and program launch checklists – our webpages are built in WordPress and we use Monday.com for our application forms and for our program management tool
  • Work with the team in Canva to design and edit graphics to help support the content used throughout Mashup Lab social media, and repurpose this content to be used in various distribution forms
  • Create and edit graphics for programs and the website
  • Edit and upload videos to various platforms and social channels
  • Design and distribute our monthly newsletter using Mailchimp
  • Assist in organizing special events for programming
  • Build social relationships with online influencers, vendors and potential / existing customers
  • Work collaboratively with the team to scale and grow the business
  • Web research, add leads and opportunities to our CRM

Experience working in business, content development, social media management, administration, and an understanding of the issues facing rural entrepreneurs and rural eco-systems would allow the right person to thrive in role.

Terms: Permanent; ability to work 100% remotely

Start Date: ASAP

Salary: Based on Experience, with potential to participate in profit-sharing

Sound like an exciting opportunity to you?

You can fill out our application form below to submit a cover letter and resume, BUT we’d love it even more if you also shared a 3-minute(ish) video to tell us a bit about your story, your experience, and why you’d be excited to join the Mashup Lab team!



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