D Darren MacDonald
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D. Darren MacDonald

Darren joins us with two decades of experience consulting to businesses, from startups to Fortune 500 corporations, on designing environments, processes and products from the perspective of the user. For the past number of years, he has been involved in coaching, mentoring and training startup founders and students in entrepreneurship methods. Specifically, in the areas of problem discovery, ideation, business models and analytics.

He holds a BSc from Dalhousie University, a MSc from the University of Derby and an MBA from the University of Illinois at Urbana-Champaign specializing in Strategic Innovation & Entrepreneurship and Digital Marketing.

When he is not thinking about design or business opportunities you can find him on the slopes teaching skiing as a CSIA Level 3 instructor and serving as the past-Chair on the national board for the Canadian Ski Instructors’ Alliance.

Darren grew up in Glace Bay, Nova Scotia and moved over 12,000 Km before returning to Cape Breton Island with his wife Susan to raise their son Owen.

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